PIER 39 is launching a super-sized week of fun for locals, visitors, and fans. From food and beverage specials to interactive experiences, celebrates all things ‘Big Game’ with the California Sea Lions and the Bay as your backdrop.
The line-up for free activities for families and friends include:
Tailgating Deserves Pepsi – The iconic Pepsi Challenge where guests can put taste to the test and see firsthand how Pepsi Zero Sugar is the best tasting cola. Come check-out interactive, immersive tailgate experiences for a chance to win prizes like a trip and tickets to a 2026 game, custom jerseys & more.
Entrance Plaza, February 6-8
Times: 11am-7pm (Feb 8, 11am-3pm)
Presented by Pepsi
Tostitos Fiesta Zone – The Official Chip & Dip Sponsor of Super Bowl LX will host a surprise appearance from a San Francisco 49er’s player on February 6 at Noon. Guests can enjoy chip and dip samples including the new Mexican Street Corn Flavored Tortilla Chips, as well as answer trivia questions from interactive Tostitos “Fiesta Bots”.
Mid-PIER, February 6-8
Times: 11am-7pm (Feb 8, 11am-3pm)
Presented by PepsiCo
US Bank Fan Zone – Test your skills at the football toss challenge, score exciting giveaways, snap fun photos, and meet pro athletes-all part of the ultimate fan experience
East Park, February 5-7
Times: 11am-4pm
Presented by U.S. Bank
Other experiences: Purchase official licensed Super Bowl 60 merchandise from LIDS; snap a memorable picture with family and friends at the official Super Bowl LX Photo Op in Entrance Plaza; catch the Big Game at Players Sports Bar & Grill, PIER 39’s official sports bar. Visit pier39.com/big-game/ to stay updated.
